Winery Events We look forward to welcoming you to AVV and sharing a glass of wine with you. Until then open a bottle and enjoy AVV at your home! Watch this page, email and social media for as we add information for events. If you can’t visit us in person, we hope that you will join us in a variety of virtual and live events, including tastings on Facebook, tours on Youtube. Now – December 20: Saturday’s at the Healdsburg Farmers Market Each week AVV and Alexander Farm offers a wide variety of fruits and vegetables, as well as flowers, olive oil, and fresh eggs as well as our award winning wines at the Healdsburg Farmers Market. Join us at the West Plaza parking lot every Saturday from 8:30 AM to 12:00 PM for fresh, locally grown seasonal produce. Learn More Now – September 30: Tuesday’s at the Healdsburg Farmers Market Each week AVV and Alexander Farm offers a wide variety of fruits and vegetables, as well as flowers, olive oil, and fresh eggs as well as our award winning wines at the Healdsburg Farmers Market. Join us at the Healdsburg Plaza every Tuesday from 9:00 AM to 12:30 PM for fresh, locally grown seasonal produce. Learn More July 10, 17, 24, 31: Locals Only Special – AVV We celebrate locals on Thursdays. Swing by our Tasting Room every Thursday and bring your Sonoma County ID to enjoy our two-for-one tasting deal. Be sure to inquire about this week’s exclusive discount for locals! Click this link for a complete list of wineries participating in the Locals Only Promotion. July 12: Summer Wine Trail Enjoy warm weather and sunshine with three great backyard BBQ wines paired with a savory treat. Bring the family for our complimentary cave tour offered at noon and 2:30pm. Tickets on sale now! Reserve Tickets July 20: AVV Marketplace 10am – 2pm Immerse yourself in the bounty of Alexander Valley Vineyards at our summer marketplace. Enjoy our farmer’s market-style shopping experience, along with wine tastings, food, and cave tours. Learn More August 17: AVV Marketplace 10am – 2pm Immerse yourself in the bounty of Alexander Valley Vineyards at our summer marketplace. Enjoy our farmer’s market-style shopping experience, along with wine tastings, food, and cave tours. Learn More September 13: Let’s Crush It Experience harvest in wine country first-hand at Alexander Valley Vineyards. Join us as we begin the day with our annual blessing of the grapes, followed by grape picking and stomping, Wine-O Bingo, a barbecue lunch, and all-around fun on the historic Wetzel Family Estate. Book Now September 22 – 28: Access Alexander Valley Wine Week – a rare invitation to experience wine country like we do. For one week only, the farmers, families, and winemakers of Alexander Valley open their gates and share the land they love through unforgettable, behind-the-scenes experiences that can’t be found anywhere else—and won’t be repeated. This exclusive lineup includes vineyard bike rides, vertical tastings, private brunches, architectural tours, yoga among the vines, and even pedal boat sips on a hidden vineyard lake. From hand-bottling wine with the winemaker to tasting history straight from the cellar, every experience is rooted in authenticity, connection, and a deep love for this valley. We’re farmers, and we’re inviting you in to experience the land and the life we love. Learn More September 22, 24 & 25: Past, Present & Future Library Tasting – Access Alexander Valley Wine Week Event Step into a one-of-a-kind wine tasting journey that transcends time beginning with two rare vintages from the past, rich with history and aged to perfection. Savor the present with each of their current releases that captures the essence of the vineyard today, bursting with vibrant flavor and modern craftsmanship. Taste the future with an exclusive barrel sample of each wine — offering a thrilling preview of what’s to come. Each tasting is limited to 12 guests. Reserve Now September 23 & 26: AVV Estate Tour with Garden Brunch: Access Alexander Valley Wine Week Event Step behind the scenes at Alexander Valley Vineyards with an exclusive insider’s tour led by a member of the Wetzel family. Explore the rich history, scenic vineyards, and our remarkable wine cave, then savor a mouthwatering wine country brunch served alongside a selection of our handcrafted wines. Each tasting is limited to 12 guests. Interested in other events offered during Access Alexander Valley Wine Week? Learn more at this link. Reserve Now October 4: Fall Estate Garden Luncheon Meet us for an insider’s tour of the winery, followed by a gourmet family-style lunch along with our award-winning AVV wines. You’ll be surrounded by our vineyards, garden, and historic property, seated on the Wetzel Family Estate patio, as you enjoy this special wine country menu with items straight from the garden. This is the ultimate way to experience the special place we call home. Reserve Now March 14, 2026: CYRUS Dinner in the Wine Cave Experience the history, tradition, and excellence of AVV as we celebrate CYRUS – our premium Cabernet blend with a three-course dinner paired perfectly with hand-selected vintages of CYRUS. Immerse yourself inside AVV’s underground wine cave surrounded by barrels of our aging wines, shimmering glasses, candlelight, the Wetzel family, and Winemaker Kevin Hall, along with fellow wine lovers. This is always a memorable night you don’t want to miss. *Book your reservation before October 31, 2025, to take advantage of early-bird special pricing. On November 1, 2025, ticket prices will increase to $225 for club members and $275 for non-members. Book Now April 11, 2026: Wine Club Appreciation (Club Member Exclusive) We’re showing our appreciation to our Wine Club with an exclusive members’ day. Bring some friends or make new ones; meet other members of our Wine Club family, relax with music, enjoy a selection of light bites and wine pairings, and join in various games and activities throughout the afternoon. *This event is exclusively for AVV Wine Club members and their guests. Club members must log-in using the email address on file for their club membership. Book Now May 16, 2026: Battle of the Blends (Club Member Exclusive) Have you ever dreamed about making your own wine? AVV’s Battle of the Blends is your chance to join a team, sample components, and then create a blend you think is a winner. Winemaker Kevin Hall will guide you through the process, then select the top blend. The winning team’s name will be featured on the next vintage of our Wine Club Reserve, and each member of the team will receive a magnum of Sin Zin. The blending competition is followed by a casual family-style lunch on the Wetzel Family garden patio. *This event is exclusively for AVV Wine Club members and their guests. Club members must log-in using the email address on file for their club membership. Book Now September 12, 2026: Let’s Crush It Share in the excitement of the 2026 harvest season at our grandest celebration of the year! Come to the historic Wetzel Family Estate for an unforgettable day filled with grape picking and stomping, Wine-O Bingo, a mouthwatering barbecue lunch, and tons of fun. Book Now October 3, 2026: Fall Estate Garden Luncheon (Club Member Exclusive) AVV Club Members and their guests are invited to join us for an insider’s tour of the winery, followed by a gourmet family-style lunch along with our award-winning AVV wines. You’ll be surrounded by our vineyards, garden, and historic property, seated on the Wetzel Family Estate patio, as you enjoy this special wine country menu with items straight from the garden. This is the ultimate way to experience the special place we call home. *This event is exclusively for AVV Wine Club members and their guests. Club members must log-in using the email address on file for their club membership. Book Now 2026: Mark Your Calendars January 17-18, 2026: Winter WINEland – a Wine Road event March 7-8, 2026: Barrel Tasting
